Sustainability has gone from a buzz word to mainstream, and when Adidas now reveal its new swimwear products are they made from recycled ocean plastics.
The material of the swimwear comes from sophisticated stuff as fish creams and plastic wastes, including debris and used fishing nets, SportTechie reports.
But the swimwear isn’t the first collection with this theme. The design of trainers, which was last years news, was announced as part of a partnership between adidas and the organization ”Parley for the Oceans”.
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Parley aims to end pollution of the world’s oceans through partnerships with some of the top fashion and beauty brands. Together, Adidas and Parley have also made soccer jerseys for Real Madrid and Bayern Munich.
More and more consumer decisions are made with respect to the environment and considering how big influencers today’s athletes are, there are many (athletes and clubs) who want to take the chance to do good and drive public opinion on social issues. Partnerships and products like these are only the beginning.// Magnus Berglund
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