When the Salt Lake Screaming Eagles played their game last Thursday, all of the team’s offensive plays were voted on by fans using a smartphone app.
The team’s approach to tech-enabled touch could play a major role in for the future of sports and fan engagement. The experiment seems to have been a success in terms of fan enthusiasm, David Z. Morris write for Fortune.
Screaming Eagles fans actually rushed the field after the historic first touchdown made on a play they called.
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The match attracted 150,000 viewers from 99 countries, mostly through a stream hosted on Facebook Live by Sports Illustrated. It’s a relatively small number compared to NFL, but a huge leap for tech-based fan engagement.
By the way, the Screaming Eagles lost the game. This time.// Magnus Berglund
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