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Hackathon strategy strengthens club’s digital development

Manchester City invites experts and students from the fields of technology, data, marketing, social media and digital product design to challenge each other and themselves in ”hackathons”. A great way to add new energy to areas constantly changing.

The Premier League club is bringing the challenge to the fans in order to discover how digital technology can help ”grow and further reinforce a sense of community and belonging that transcends location and provides a meaningful shared football fan experience for everyone”, to quote the initiative from its source: #HackManCity.

Ideas coming up at the hackathon can be anything from new digital features and content – to new digital products. The common factor is the that the hackers use the latest innovations and technologies, such as native app functionality, live video, wearables, VR/AR, artificial intelligence et cetera.

In this latest hackathon, the developers behind the ”Cityzen Band” and ”Buddy Up” was crowned joint champions – and both teams received £ 5 000 for their efforts.

Hackathon isn’t anything new as events, but there are still very few initiatives around the sports world. Although, some teams might start with traditional focus groups two open a dialogue with their custome… fans. Or fan surveys, or a Twitter survey, or just… do things the way they always done them…

// Magnus Berglund

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