NBA-arkiv | Sports Biz Trends

NBA appeals to calmer tone on Twitter, meaning that official team social media accounts should take it easy with ”cyberbullying” other teams, players and officials in (by fans, popular) ”Twitter war”.

In short, the league stated in their updated Twitter guidelines that social media should be used for fun, not to reflect poorly on players, teams or the league as a whole.

The memo that were sent out by the NBA reminded teams what they weren’t able ”to do, citing belittlement of an individual opponent or official, mimicking opponents or officials in a negative manner, and criticizing NBA officiating”.

Recommended links:
- NBA sends memo to teams calling for end of “mocking and/or ridiculing” of opponents, officials
- The NBA killed Twitter wars, but were they right?

By the way, let’s just say that NHL took the opportunity.

. @DallasStars well, we don't like you. So there. Go sports!
— Nashville Predators (@PredsNHL) February 12, 2017

Personally, I often found many of these digital ”fights” between official team accounts very enjoyable. It will be interesting to follow the NBA case and see how it will impact other leagues – and, if it’s possible at all, to control what editors and players tweet, without lowering fan engagement in the social channels.

The idea with Fan Cost Index is to estimate the cost for a family of four to attend a live sporting event. With the index you can both compare the historical development within a team sport or league, but also between different teams, sports and leagues.

Russell Scibetti, the founding editor and primary author of The Business of Sports, recently created an interactive dashboard of the Fan Cost Index for MLB, NBA, NFL and NHL.

Recommended blog post: Interactive Analysis of Fan Cost Index

You can calculate your own Fan Cost Index by total up the cost of two adult average price tickets, two child average price tickets, four small soft drinks, two small beers, four hot dogs, two programs, two adult-size caps and one parking ticket.

It’s notable that, in general, the ticket price have the largest impact on the Fan Cost Index. However, it’s pretty clear that most sports teams and event have to focus more on the total (match/event day) revenue instead of (only) ticket sales.