Sometimes I wonder if we have a ‘social media bubble’ in the sports business industry, or if it’s just me being older and older…
The Serie A Club Napoli recently announced a partnership with the dating app Tinder, a somehow a unique way to reach out with fan communication.
“I’m really proud to be part of this unique and innovative initiative with Tinder”, said pro player Arkadiusz Milik, coming back to the club from a long injury break. The 23-year-old suffered a cruciate knee ligament injury last October, and has only made 14 appearances this season.
“Technology brings people together, just like sports, and I look forward to starting this new adventure.”
Thank you all for the messages you sent me on Tinder! You’ve been great! pic.twitter.com/SxtHJCoWqe
— Arkadiusz Milik (@arekmilik9) May 24, 2017
Another tech company that moves forward is… Twitter
The social channel is known as THE media for breaking news and immediate reactions. Therefore, it makes sense that they wish to continue their focus with live sport and, according to Digital Sport, the analysis of it is that when it comes to sport, Twitter is where the conversation takes place between fans, friends, journalists and sportspeople alike.
And their next move is to provide the users with video content; a streaming platform.
“If you’re a brand, there’s no better time to reach and engage your audience through premium video content,” said Matt Derella VP, Global Client Solutions in a corporate blog post.
- Twitter live sports buffet has made the channel the real ‘ESPN The Ocho’
- Napoli sign deal with Tinder offering fans the chance to connect with Arkadiusz Milik
- Twitter’s new live streaming haul hints at the company’s strategy
I might be older for each day, but catching up these tech and social news at least makes me less old-fashioned. Hype or not, it’s all a part of our everyday business.
// Magnus Berglund
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