Buy in to the trend – and catch up China Sports Forum

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”Be not afraid of growing slowly, be afraid only of standing still” is a famous Chinese proverb. I actually have no idea of what it means, but I do know that if you don’t follow what is going on in Asia, you will ’remain on the platform when the train goes’, as we say in Sweden.

China Sports Forum was arranged in November with three days of conference, content and networking – bringing together some of the biggest names in both Chinese and international sports industry. Here’s an excellent summary from Yutang Sport.

In December, Shanghai Shenhua bought striker Carlos Tevez from Boca Juniors for a reported $88.56 million dollars, making him the sport’s highest paid player in the world, with a reported salary of $753 000 per week.

In January, The International Olympic Committee and Alibaba Group announced a partnership through 2028. Alibaba will become the official “Cloud Services” and “E-Commerce Platform Services” Partner, as well as a Founding Partner of the Olympic Channel.

There is a tradition within marketing (and sports marketing) that North America is the leading part of the world. Trends starts and develops in the US and a couple of years later the rest of the world (read: Europe) finds them and adapts to local markets. But that’s the old view.

Nowadays, trends starts everywhere (including the US) through digitalization and then someone from China just buy what they want. (And then western brands on the Asian market follows, that’s what will happen 2017-2019.)

Again, I really hope that it’s a no-brainer for you that China’s sports industry is growing rapidly. Don’t be the one ”standing still”, my main follow-tip in the sector is Yutang Sports; news and opinions, Twitter and LinkedIn.

// Magnus Berglund

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