Manchester United recruits Yahoo boss to develop MUTV app

Manchester United seeks to roll out a subscription-based application that will allow its in-house television channel MUTV to be available worldwide. The man for the job is former Yahoo and Sony boss Phil Lynch

Phil Lynch have served as global head/vice-president of content and media partnerships at Yahoo, overseeing more than 3 500 content partnerships across all areas, as well as the company’s digital distribution efforts. He also have a background in Sony.

Recently, the English Premier League club confirmed that its new MUTV app will be available in 165 countries. The app will have a monthly subscription fee of app. $5.99 per month.

The MUTV app live streams 24 hours per day or on demand and features content such as live commentary and near live broadcasts of all matches, pre and post-match analysis by Manchester United legends, exclusive interviews with players and manager Jose Mourinho after each game, documentaries, historical matches and daily news and analysis.

It all reminds me of Olympic Channel by the IOC. The long trend back in time is certainly that more and more rights holders (ie. sport clubs, leagues and federations) want to distribute their content directly to the consumers – AND keep the TV money, that is.

Hackathon strategy strengthens club’s digital development

Manchester City invites experts and students from the fields of technology, data, marketing, social media and digital product design to challenge each other and themselves in ”hackathons”. A great way to add new energy to areas constantly changing.

The Premier League club is bringing the challenge to the fans in order to discover how digital technology can help ”grow and further reinforce a sense of community and belonging that transcends location and provides a meaningful shared football fan experience for everyone”, to quote the initiative from its source: #HackManCity.

Ideas coming up at the hackathon can be anything from new digital features and content – to new digital products. The common factor is the that the hackers use the latest innovations and technologies, such as native app functionality, live video, wearables, VR/AR, artificial intelligence et cetera.

In this latest hackathon, the developers behind the ”Cityzen Band” and ”Buddy Up” was crowned joint champions – and both teams received £ 5 000 for their efforts.

Hackathon isn’t anything new as events, but there are still very few initiatives around the sports world. Although, some teams might start with traditional focus groups two open a dialogue with their custome… fans. Or fan surveys, or a Twitter survey, or just… do things the way they always done them…