As you might know by now, eSport is competitive video gaming played online or at a live event. And it’s taken not only Millennials focus, but also companies (sponsors) marketing budgets. But how and why?
The eSport industry’s extraordinary growth shows no signs of slowing down.
And maybe more interesting, we can see how traditional sports clubs are teaming up with eSport teams, such as Paris St-Germain, FC Schalke 04, Manchester City, Ajax and Valencia already done.
David highlights, among other clever things, that the market research company Newzoo reported that more than three quarters of eSports fans claim that eSports viewing is taking away from their traditional sports viewing.
The eSport industry growth is certainly something that should bother traditional sports rights owners (leagues, federations, media houses etc.), as well as analogue agencies and consultants.
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Another point of view I like a lot with the blog post is that David lists a number of challenges that exist for eSports (such as match-fixing, media/data rights and doping). Tune it in.