Trends

Here you will find some of the insights and articles that our team, and our readers, have contributed to. Opinions expressed belong to each individual writer.

Why there always will be new (crypto) sponsors

With the Financial Times reporting that “Cryptocurrency exchanges target sport sponsorships“, I guess this is a trend that we more or less can confirm. But, what is there to learn? Last year, I read a book with the nice and neat title “The Basics of Bitcoins and Blockchains: An Introduction to Cryptocurrencies and the Technology …

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Is obesity anticipated to boost the growth of the Children’s Bicycle Market?

The donation of bicycles to children is notably driving the children’s bicycle market growth, although factors such as inflated cost of inputs and R&D expenditure may impede market growth. Technavio has announced its latest market research report, titled: Childrens Bicycle Market by Wheel Type and Geography – Forecast and Analysis 2021-2025 The full report provides valuable insights on …

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Could Virtual Beer Pong be the ultimate digi-physical micro event?

A variation on the popular party game, “virtual beer pong” still involves aiming a ping pong ball across a table into cups of beer, except it’s captured on live video. Could it be an evergreen trend? It’s hard to say which stay-at-home activities that will remain once the pandemic is “over”, but one thing is …

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Why sports marketers should care about the Wilson Pop-Up Museum

Leading up to the 2021 US Open, long-term sponsor Wilson Sporting Goods opens its New York City Tennis Experience with a pop-up museum and store. In fact, this is more than “just” another pop-up. For more than forty years, Wilson has been at the center of New York tennis as the official ball and racket …

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