A Little More
About Us.

So, you want to know some more about SportsBizTrends.com? That’s perfect, curiosity is what develops us (and the industry).

Featured In

Sometimes others think I have meaningful things to say or explain. Here are some of them.

The Story

Sports Biz Trends, or SportsBizTrends.com if you like, is a article platform and newsletter community for free sports industry-related content. It is founded by me, Magnus Berglund, and has grown since the beginning in 2015.

On the content part of the website, you will find some of the scouts that me, the team, and our readers, have recently picked up. We follow the major sports industry news sources so that you don’t have to.

At SportsBizTrends.com, everyone is free to contribute their own insights and experiences through a guest post, as long as the quality is high.

Our belief is that we can all benefit from fresh ideas, good insights, and exchange of experience across borders.

If you are interested in contributing, we have a couple of categories to explain what type of insights and articles you can expect to find over time.

Some of the areas we constantly think about are:

  • Sponsorship
  • TV & Media
  • Matchday & Merchandise
  • Arena & Stadium
  • Athlete Marketing & Management
  • Bidding & Mega Event
  • Event & Logistics
  • Fan Experience
  • And much more…

With that in mind, you might visit the section for Articles or In-depth content.

Definition of trendspotter

A person who notices and reports on new fashions, ideas, or activities that are becoming popular.”

Cambridge University Press

“A person who identifies and makes predictions about developing trends in the culture at large or in a particular field (such as marketing).


About Me: Magnus Berglund

From 2010 to 2015, I worked with sports marketing within the Dentsu Network (and Aegis Media). Then, I ran my own business as an independent advisor and consultant, and since 2022 I have been the Marketing Manager for a Finnish challenger in the industrial industry.

2015 was also when I started SportsBizTrends.com and the newsletter.

Over the years, I have worked with major sponsors, as well as with rights holders in sports leagues, clubs, events, and NGOs. Since a few years back, I also helped some of the best international athletes with personal branding and sponsorship consultation.

Together with my good friend Frans Fransson, we published the book Hållbar sponsoring (Swedish for “Sustainable Sponsorship”); a complete guide for rights holders who want to increase their sponsorship income in a healthy way. The book was nominated for “Marketing Book of the Year 2019” by the Swedish Marketing Association.

With experience from various assignments in strategy, activation, and valuation of sponsorship (from grassroots to English Premier League club), I am happy to share my insights and ideas with others here at SportsBizTrends.com, as well as in other industry channels.

My own experience is that it is through sharing ideas that I personally develop and keep myself “up to date””. And I don’t think I’m alone in that regard. Inspiration is there to be shared. It’s that simple.

With that said, feel free to contact me to contribute your insights here on the website, or for other requests. You can reach me via email, the contact form or LinkedIn.

If the time is right, we can discuss sports business and marketing trends over the phone, in a video meeting, or in a traditional “fika”.

If you happen to have an extra ticket to your own event, I am happy to make a live visit if time and travel allow.

Magnus Berglund

Contact Me

Feel free to reach out through email or LinkedIn.