It all makes sense now: Amazon and Discovery/Eurosport in cooperation

There is no secret that Discovery Networks have made som massive broadcasting deals the recent years. Maybe we’ve got the answer to why – by the new cooperation with Amazon.

Discovery Networks UK and Amazon have signed a major streaming partnership bringing, among others, major sports events – including the Olympic Games, the French Open and the Tour de France – direct to Amazon Prime customers in the UK for the first time.

Amazon has just secured a deal to screen 10 live NFL matches over the course of the next year in the US for $50m, so some analysts see the Eurosport deal as a sign of the company’s intent to become a major player in sports broadcasting.

”For the first time, Prime members in the UK will be able to choose to watch premium TV channels without having to sign up to a bundle or a contract, giving them the freedom to pay for only what they want to watch,” said Alex Green, MD, Europe, Amazon Channels.

”From live sport to Bollywood, arthouse cinema to reality TV, plus award-winning TV shows from popular channels like Discovery and ITV, Amazon Channels gives power back to customers to choose exactly what they want to watch.”

Mr Green also declined to “rule in” or “rule out” the possibility of Amazon acquiring its own live exclusive rights to top-tier sports content such as the English Premier League in the future.

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Will today be the tipping point of modern sports broadcasting? Maybe it all makes sense now…