Nike’s sports hijab tells us that giant brands might (finally) have the guts

Nike announced that they will launch a specially-designed hijab in spring 2018. The initiative is another proof that major sports brands ”dare” to push opinons in what earlier was considered as ”taboo” areas for commercial giants. But notice, it took them 17 (!) years to copy the sports hijab.

According to Nike, the Pro Hajib was inspired by Sarah Attar, the runner from Saudi Arabia who competed in the London Olympics 800-meter race (while wearing a hijab).

Zahra Lari, the United Arab Emirates’ first international figure skater, said on Instagram she is “super excited” to be involved in the launch campaign and is already wearing the hijab on the ice.

“When I go to competitions, people usually have a lot of questions about it because they’ve just never seen anyone like that,” Lari said. “But it’s just that they’re curious about it. They’ll be staring and they’ll come and they’ll ask me. They want pictures with me or something like that. I think it’s a good way to spread the word, like, ‘We’re normal. There’s nothing different between me and you.’”, Lari described to Washington Post last summer.

However, I think it’s worth a note that the sports hijab is not a new invention (which Nike never states, but you might think).

For 17 years ago, in 2001, Cindy van den Bremen created the first sports hijab and founded Capsters, which has been selling them since then.

”Capsters introduced the first sport hijab in 2001, co-designed with Muslim athletes. We have been knocking on doors of sport federations to lift hijab bans and have been sharing stories of role models since. It has taken a long time for the mainstream brands to take notice, but it finally happened!”, the brand says on Facebook.

It’s easy to say that Nike is the copy-cat, but on the other side, the company have the muscles to make a ”real” impact. And I’m the first in line to cred Nike for the initiative, as long as it’s for real and not a one-off. Just do it.

How sports wear from recycled plastics can change opinions

Sustainability has gone from a buzz word to mainstream, and when Adidas now reveal its new swimwear products are they made from recycled ocean plastics.

The material of the swimwear comes from sophisticated stuff as fish creams and plastic wastes, including debris and used fishing nets, SportTechie reports.

But the swimwear isn’t the first collection with this theme. The design of trainers, which was last years news, was announced as part of a partnership between adidas and the organization ”Parley for the Oceans”.

Parley aims to end pollution of the world’s oceans through partnerships with some of the top fashion and beauty brands. Together, Adidas and Parley have also made soccer jerseys for Real Madrid and Bayern Munich.

More and more consumer decisions are made with respect to the environment and considering how big influencers today’s athletes are, there are many (athletes and clubs) who want to take the chance to do good and drive public opinion on social issues. Partnerships and products like these are only the beginning.