As you might know by now, eSport is competitive video gaming played online or at a live event. And it’s taken not only Millennials focus, but also companies (sponsors) marketing budgets. But how and why?
The eSport industry’s extraordinary growth shows no signs of slowing down.
And maybe more interesting, we can see how traditional sports clubs are teaming up with eSport teams, such as Paris St-Germain, FC Schalke 04, Manchester City, Ajax and Valencia already done.
More recently, AS Roma and Fnatic started a partnership. The Fnatic organization will handle the day-to-day operation of the team and players in their combined FIFA team (FIFA the game that is…).
On the eSport theme, I would like to recommend this blog post by sports business wizard David Fowler.
David highlights, among other clever things, that the market research company Newzoo reported that more than three quarters of eSports fans claim that eSports viewing is taking away from their traditional sports viewing.
The eSport industry growth is certainly something that should bother traditional sports rights owners (leagues, federations, media houses etc.), as well as analogue agencies and consultants.
Another point of view I like a lot with the blog post is that David lists a number of challenges that exist for eSports (such as match-fixing, media/data rights and doping). Tune it in.
Manchester City invites experts and students from the fields of technology, data, marketing, social media and digital product design to challenge each other and themselves in ”hackathons”. A great way to add new energy to areas constantly changing.
The Premier League club is bringing the challenge to the fans in order to discover how digital technology can help ”grow and further reinforce a sense of community and belonging that transcends location and provides a meaningful shared football fan experience for everyone”, to quote the initiative from its source: #HackManCity.
Ideas coming up at the hackathon can be anything from new digital features and content – to new digital products. The common factor is the that the hackers use the latest innovations and technologies, such as native app functionality, live video, wearables, VR/AR, artificial intelligence et cetera.
In this latest hackathon, the developers behind the ”Cityzen Band” and ”Buddy Up” was crowned joint champions – and both teams received £ 5 000 for their efforts.
Hackathon isn’t anything new as events, but there are still very few initiatives around the sports world. Although, some teams might start with traditional focus groups two open a dialogue with their custome… fans. Or fan surveys, or a Twitter survey, or just… do things the way they always done them…