Manchester United recruits Yahoo boss to develop MUTV app

Manchester United seeks to roll out a subscription-based application that will allow its in-house television channel MUTV to be available worldwide. The man for the job is former Yahoo and Sony boss Phil Lynch

Phil Lynch have served as global head/vice-president of content and media partnerships at Yahoo, overseeing more than 3 500 content partnerships across all areas, as well as the company’s digital distribution efforts. He also have a background in Sony.

Recently, the English Premier League club confirmed that its new MUTV app will be available in 165 countries. The app will have a monthly subscription fee of app. $5.99 per month.

The MUTV app live streams 24 hours per day or on demand and features content such as live commentary and near live broadcasts of all matches, pre and post-match analysis by Manchester United legends, exclusive interviews with players and manager Jose Mourinho after each game, documentaries, historical matches and daily news and analysis.

It all reminds me of Olympic Channel by the IOC. The long trend back in time is certainly that more and more rights holders (ie. sport clubs, leagues and federations) want to distribute their content directly to the consumers – AND keep the TV money, that is.