There are a lots of reports out there, but if you want to read one (1) to keep you updated, I have to pick The Year in Sports Media from Nielsen for you. The report give you lots of commercial trends that shape the future, including the evolution of for example eSports.
The report digs deep in last years sports happenings; the Olympics, football, basketball, baseball, hockey, soccer, golf, mixed martial arts, college sports, motorsport and boxing.
If you want a ”global snapshot” of a selection of the world’s leading sports in 2016, this is the download to do. You will get analysis of the major commercial events, trends and talking points from UEFA Euro 2016 to the Ryder Cup, Rio 2016 to the Pakistan Super League.
- Recommended link: World Sports Review 2016 (pdf)
The report does not provide the deepest analysis, but you miss the simple good points without it. In short, if you claim to be serious in sports marketing or in the sports business field, you have to read it.