Football team lets fans vote for plays

When the Salt Lake Screaming Eagles played their game last Thursday, all of the team’s offensive plays were voted on by fans using a smartphone app.

The team’s approach to tech-enabled touch could play a major role in for the future of sports and fan engagement. The experiment seems to have been a success in terms of fan enthusiasm, David Z. Morris write for Fortune.

Screaming Eagles fans actually rushed the field after the historic first touchdown made on a play they called.

The match attracted 150,000 viewers from 99 countries, mostly through a stream hosted on Facebook Live by Sports Illustrated. It’s a relatively small number compared to NFL, but a huge leap for tech-based fan engagement.

By the way, the Screaming Eagles lost the game. This time.