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Here you will find some of the in-depth articles that our team, and our readers, have contributed to. Opinions expressed belong to each individual writer.

What is sports marketing?

Sports marketing refers to a wide range of marketing and advertising methods, from sponsorship and events, to athlete endorsements and general advertising. To simply put it, there are two types of sports marketing: Marketing sports (as a product) Marketing through sports Sports marketing as ‘marketing sports’ Marketing sports (as a product) can have the goal …

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