Sponsorship-arkiv » SportsBizTrends.com

Activating Success: The Role of Activation in Sports Marketing

January 26, 2024 / Activation, Sponsorship, Sports Marketing

Sports marketing is a dynamic and challenging field that requires brands to strategically activate their sponsorships to achieve success. In this article, we will explore the crucial role of activation in sports marketing and how it can drive promotional impact and brand activation. Activation refers to the process of leveraging sports sponsorships through marketing strategies […]

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How Sports Sponsorships Are Leveraged by Companies [With Example]

July 25, 2023 / Explained, Sponsorship

Hey there! Today, I want to take you on an exciting journey into the world of sports sponsorships and how companies leverage this powerful marketing tool to their advantage. Sports sponsorships have become a ubiquitous aspect of modern marketing strategies and for a good reason. It’s not just about slapping a logo on a sports

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Will this NFT trophy set the standard?

October 19, 2021 / NFT, Sponsorship, UEFA

Recently, the first NFT trophy for UEFA EURO 2020 goal of the tournament was awarded. For all of us that love new technology, crypto sponsors and the continous development within blockchain, this might actually be quite relevant for future sports marketing trends. The award was initiated by Gazprom, an official partner of the UEFA tournament, and was

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Why there always will be new (crypto) sponsors

August 27, 2021 / Blockchain, Crypto, Sponsorship

With the Financial Times reporting that “Cryptocurrency exchanges target sport sponsorships“, I guess this is a trend that we more or less can confirm. But, what is there to learn? Last year, I read a book with the nice and neat title “The Basics of Bitcoins and Blockchains: An Introduction to Cryptocurrencies and the Technology

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Why sports marketers should care about the Wilson Pop-Up Museum

August 18, 2021 / Museum, Sponsorship, Tennis

Leading up to the 2021 US Open, long-term sponsor Wilson Sporting Goods opens its New York City Tennis Experience with a pop-up museum and store. In fact, this is more than “just” another pop-up. For more than forty years, Wilson has been at the center of New York tennis as the official ball and racket

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