Sponsorship

Will this NFT trophy set the standard?

Recently, the first NFT trophy for UEFA EURO 2020 goal of the tournament was awarded. For all of us that love new technology, crypto sponsors and the continous development within blockchain, this might actually be quite relevant for future sports marketing trends. The award was initiated by Gazprom, an official partner of the UEFA tournament, and was …

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Why there always will be new (crypto) sponsors

With the Financial Times reporting that “Cryptocurrency exchanges target sport sponsorships“, I guess this is a trend that we more or less can confirm. But, what is there to learn? Last year, I read a book with the nice and neat title “The Basics of Bitcoins and Blockchains: An Introduction to Cryptocurrencies and the Technology …

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Why sports marketers should care about the Wilson Pop-Up Museum

Leading up to the 2021 US Open, long-term sponsor Wilson Sporting Goods opens its New York City Tennis Experience with a pop-up museum and store. In fact, this is more than “just” another pop-up. For more than forty years, Wilson has been at the center of New York tennis as the official ball and racket …

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