Magnus Berglund

Hello! I'm Magnus Berglund, a seasoned trendspotter and proud founder of SportsBizTrends.com. With over a decade of experience as an independent advisor and consultant, I have specialized in business development and creative marketing within the sports industry. This has, among other things, resulted in a book about sports sponsorship (only available in Swedish for the moment). If you find my writing interesting, please share it with your colleagues and friends. It would be greatly appreciated! And yes, I do freelance consulting and provide lectures at industry events, business networks, board meetings, and similar occasions. However, since I also work as a Marketing Manager for an industrial company, I choose the occasions wisely. That said, don't hesitate to contact me with your inquiry. With experience from various assignments in strategy, tactical activations, and valuation of sponsorship (from the grassroots level to the English Premier League), I am happy to share my insights and ideas in this fast-paced industry. For more information about me and my work, including my contact details, please visit the About page, or connect with me via LinkedIn.

The Crucible Chronicles: Unveiling the Storied Legacy of the World Snooker Championship

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Basking in the heart of Sheffield, England, the Crucible Theatre stands as a timeless venue, weaving together the elegance of traditional theater and the gripping intensity of the World Snooker Championship. Introduction to snooker in the Crucible The Crucible Theatre in Sheffield, England, is more than a venue; it’s a crucible where snooker legends are …

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Sports Event Promotion: Marketing Strategies for Full Stadiums

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Sports events thrive not only on the prowess of athletes but also on the energy emanating from packed stadiums. In this article, we delve into the crucial realm of sports event promotion, exploring strategies that can elevate attendance figures and breathe life back into stadiums. The need for packed stadiums goes beyond mere optics; it …

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Marketing for Sports Travel Agency – 10 Unique Tips for New Customers & More Sales

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Welcome to the world of marketing for your Sports Travel Agency! As a small business owner in the sports travel industry, you may not have a big marketing budget, but that doesn’t mean you can’t get creative and attract new customers. In this article, I’ll share 10 innovative and unique marketing ideas that require minimal …

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Marketing for Sports Podcast – 10 Unique Tips for New Customers & More Sales

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Welcome to the exciting world of sports podcasting! Whether you’re a sports enthusiast or a dedicated podcaster, attracting new listeners and increasing your podcast’s reach is a top priority. In this article, I’ll share 10 creative and unique marketing ideas tailored specifically for sports podcasts. These strategies are perfect for small business owners in the …

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Marketing for Go-kart Business – 10 Tips for New Customers & More Sales

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Welcome to this guide on creative marketing ideas for your Go-kart business. If you’re a small business owner in the world of Go-karts, looking to attract new customers and boost sales without breaking the bank, you’re in the right place. In this article, I’ll share 10 budget-friendly marketing strategies tailored for the Go-kart industry. Let’s …

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Marketing for Bike Shops – 20 Tips for New Customers & More Sales

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Welcome to a world of marketing tailored for bike shop owners! In this article, you’ll discover creative and budget-friendly marketing ideas that will help you attract new customers and boost your bicycle sales. Whether you’re new to marketing or just looking for fresh ideas, these strategies will help you pedal your way to success. Marketing …

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Marketing for Physical Therapists – 20 Tips for New Customers & More Sales

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Welcome, fellow physical therapists! Marketing might sound daunting but fear not. I’m here to share 10 creative marketing ideas for physical therapists that won’t break the bank. These tips are tailored for those who might be new to marketing, but eager to grow their business and reach more clients. Marketing Ideas for Physical Therapists: 1. …

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Marketing for Sports Photographers – 10 Tips for New Customers & More Sales

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Welcome to a guide that will help you elevate your sports photography business through creative marketing strategies that won’t break the bank. As a small business owner in the sports photography industry, you may be new to marketing, but with these innovative ideas, you can attract new customers and boost your sales effectively: Marketing Ideas …

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Marketing for a Bowling Alley – 20 Tips for New Customers & More Sales

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Welcome to a guide filled with creative marketing ideas tailored specifically for bowling alley owners who are new to the world of marketing. As a fellow bowling and sports marketing enthusiast, I understand the importance of attracting new customers and boosting sales without breaking the bank. In this article, you’ll discover 20 innovative marketing strategies …

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Marketing for Snooker Clubs – 20 Tips for New Members & More Sales

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What are some creative marketing ideas for a snooker club? I’m glad you asked! In this article, I’ll share 20 innovative and cheap marketing ideas tailored to snooker clubs that can help you achieve your goals. As a small business owner in the snooker club industry, finding creative marketing ideas on a limited budget can …

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Sports Club Business Plan: How To Do It [Guide]

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Are you an enthusiast looking to start a sports club? Perhaps you dream of building a thriving sports community that brings people together and promotes physical activity. As an industry professional in the context of sports clubs, I understand the importance of a well-crafted business plan. In this comprehensive guide, I will share knowledge and …

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The Best Camera Settings for Sports Photography [RAW vs JPEG, Modes & More]

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Welcome to the ultimate guide for aspiring sports photographers! In this comprehensive resource, we will delve into the world of sports photography, covering essential topics to help you capture stunning and impactful images of athletes in action. Whether you are a seasoned professional seeking to refine your skills or an aspiring photographer eager to enter …

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Sports Marketing Manager: A Full Guide to Education and Experience Requirements

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This guide explores the journey to becoming a successful Sports Marketing Manager, covering role definition, job description, responsibilities, and salary ranges. Table of Contents: Now, let us begin! Introduction to Sports Marketing Management What is a Sports Marketing Manager? In the fast-paced and ever-evolving world of sports, the role of a Sports Marketing Manager has …

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How sports marketing differ from general marketing [Full Article]

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In the fast-paced world of business, effective marketing is the heart and soul of every successful company. As consumer behavior continues to evolve with the advent of digital media, traditional marketing tactics are gradually losing their impact. Businesses are now turning to more innovative and engaging strategies to connect with their target audience. One such …

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How Sports Sponsorships Are Leveraged by Companies [With Example]

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Hey there! Today, I want to take you on an exciting journey into the world of sports sponsorships and how companies leverage this powerful marketing tool to their advantage. Sports sponsorships have become a ubiquitous aspect of modern marketing strategies and for a good reason. It’s not just about slapping a logo on a sports …

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Skills Every Sports Photographer Must Master [Learn Them!]

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Sports photography has the remarkable ability to capture moments of intense athleticism, raw emotion, and unbridled passion on and off the field. From the nail-biting moments of a championship game to the expressions of joy and determination etched on athletes’ faces, sports photographers play a pivotal role in preserving these unforgettable moments for generations to …

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How to Successfully Bid for Major Sports Events [Step-By-Step]

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Sports event bidding is the process of competing to host major sports events, such as the Olympics, World Cup, or Super Bowl. Winning the bid for a major sports event can bring significant benefits to the host city or country, including increased tourism, economic growth, and improved infrastructure. This guide is designed to help you …

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How to Improve the Fan Experience at Live Sports Events [10 Steps]

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In today’s digital age, sports fans have many options when it comes to watching their favorite teams play. However, there is still something special about attending a live sports event. The excitement of being in the stadium or arena, surrounded by other fans, and cheering on your team is an experience like no other. But …

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What is sports marketing?

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Sports marketing refers to a wide range of marketing and advertising methods, from sponsorship and events, to athlete endorsements and general advertising. To simply put it, there are two types of sports marketing: Sports marketing as ‘marketing sports’ Marketing sports (as a product) can have the goal of get people interested and excited about certain …

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