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Magnus Berglund

Well, hello! I'm Magnus, a curious trendspotter and the founder of SportsBizTrends.com. I work as an independent advisor and consultant, with business development and marketing, particularly focused on sports. If you think the stuff I write is thoughtful, feel free to share it with your colleagues and friends. That is very much appreciated! You can find out more about me on the About page, where you also find my contact details (more than my LinkedIn and Twitter).

What is sports marketing?

Sports marketing refers to a wide range of marketing and advertising methods, from sponsorship and events, to athlete endorsements and general advertising. To simply put it, there are two types of sports marketing: Marketing sports (as a product) Marketing through sports Sports marketing as ‘marketing sports’ Marketing sports (as a product) can have the goal …

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Why there always will be new (crypto) sponsors

With the Financial Times reporting that “Cryptocurrency exchanges target sport sponsorships“, I guess this is a trend that we more or less can confirm. But, what is there to learn? Last year, I read a book with the nice and neat title “The Basics of Bitcoins and Blockchains: An Introduction to Cryptocurrencies and the Technology …

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Why sports marketers should care about the Wilson Pop-Up Museum

Leading up to the 2021 US Open, long-term sponsor Wilson Sporting Goods opens its New York City Tennis Experience with a pop-up museum and store. In fact, this is more than “just” another pop-up. For more than forty years, Wilson has been at the center of New York tennis as the official ball and racket …

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