Magnus Berglund

Hello there! I'm Magnus Berglund, a seasoned trendspotter and the proud founder of SportsBizTrends.com. With over a decade of experience as an independent advisor and consultant, I have specialized in business development and marketing strategies with a strong focus on the sports industry. This has, among other things, resulted in a book about sport sponsorship (in Swedish). If you find my writing interesting, please don't hesitate to share it with your colleagues and friends. It would be greatly appreciated! For more information about me and my work, including my contact details, please visit my About page (or connect via LinkedIn).

How to Successfully Bid for Major Sports Events [Step-By-Step]

Sports event bidding is the process of competing to host major sports events, such as the Olympics, World Cup, or Super Bowl. Winning the bid for a major sports event can bring significant benefits to the host city or country, including increased tourism, economic growth, and improved infrastructure. This guide is designed to help you …

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How to Improve the Fan Experience at Live Sports Events [10 Steps]

In today’s digital age, sports fans have many options when it comes to watching their favorite teams play. However, there is still something special about attending a live sports event. The excitement of being in the stadium or arena, surrounded by other fans, and cheering on your team is an experience like no other. But …

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What is sports marketing?

Sports marketing refers to a wide range of marketing and advertising methods, from sponsorship and events, to athlete endorsements and general advertising. To simply put it, there are two types of sports marketing: Sports marketing as ‘marketing sports’ Marketing sports (as a product) can have the goal of get people interested and excited about certain …

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Why there always will be new (crypto) sponsors

With the Financial Times reporting that “Cryptocurrency exchanges target sport sponsorships“, I guess this is a trend that we more or less can confirm. But, what is there to learn? Last year, I read a book with the nice and neat title “The Basics of Bitcoins and Blockchains: An Introduction to Cryptocurrencies and the Technology …

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Why sports marketers should care about the Wilson Pop-Up Museum

Leading up to the 2021 US Open, long-term sponsor Wilson Sporting Goods opens its New York City Tennis Experience with a pop-up museum and store. In fact, this is more than “just” another pop-up. For more than forty years, Wilson has been at the center of New York tennis as the official ball and racket …

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