Sports event bidding is the process of competing to host major sports events, such as the Olympics, World Cup, or Super Bowl. Winning the bid for a major sports event can bring significant benefits to the host city or country, including increased tourism, economic growth, and improved infrastructure. This guide is designed to help you …
How to Successfully Bid for Major Sports Events [Step-By-Step] Read More »
In today’s digital age, sports fans have many options when it comes to watching their favorite teams play. However, there is still something special about attending a live sports event. The excitement of being in the stadium or arena, surrounded by other fans, and cheering on your team is an experience like no other. But …
How to Improve the Fan Experience at Live Sports Events [10 Steps] Read More »
Sports marketing refers to a wide range of marketing and advertising methods, from sponsorship and events, to athlete endorsements and general advertising. To simply put it, there are two types of sports marketing: Sports marketing as ‘marketing sports’ Marketing sports (as a product) can have the goal of get people interested and excited about certain …
As you might have seen, sports marketing jobs are not very common on regular job application websites. However, if you want one of the most enjoyable jobs in the world, it’s worth the strive. I have been working in the sports industry for years, both as an employee and a freelancer. Since 2015, I work …
With the Financial Times reporting that “Cryptocurrency exchanges target sport sponsorships“, I guess this is a trend that we more or less can confirm. But, what is there to learn? Last year, I read a book with the nice and neat title “The Basics of Bitcoins and Blockchains: An Introduction to Cryptocurrencies and the Technology …
Leading up to the 2021 US Open, long-term sponsor Wilson Sporting Goods opens its New York City Tennis Experience with a pop-up museum and store. In fact, this is more than “just” another pop-up. For more than forty years, Wilson has been at the center of New York tennis as the official ball and racket …
Why sports marketers should care about the Wilson Pop-Up Museum Read More »